301 Redirects – .htaccess vs WordPress plugin

When it comes to performing 301 redirects, both .htaccess and WordPress plugins have their advantages and disadvantages, and the choice largely depends on your specific needs, technical skills, and the scale of your website.

What is .htaccess?

Most WordPress hosting companies use Apache as their web server, and in such environments, .htaccess is commonly used for configuration settings like redirects, URL rewriting, security enhancements, and custom error pages. However, not all WordPress hosting environments rely on Apache, and therefore, .htaccess files are not universally used across all WordPress hosting companies.

Here are a few scenarios:

  1. Apache Web Servers: If the hosting company uses Apache, then .htaccess files are typically used. Apache is one of the most popular web servers for WordPress hosting, and .htaccess provides a flexible way to configure server settings at the directory level.
  2. NGINX Web Servers: Some hosting companies use NGINX, which does not use .htaccess files. NGINX is known for its high performance and scalability. In NGINX environments, configuration settings that would typically be placed in .htaccess are instead included in the server’s configuration files.
  3. Hybrid or Other Servers: Some hosts may use a hybrid approach, combining NGINX and Apache, or they might use other types of web servers. In these cases, the use of .htaccess depends on the specific configuration and setup of the server.
  4. Managed WordPress Hosting: In managed WordPress hosting environments, the host often takes care of redirects and other configurations for you. They might not provide direct access to .htaccess or equivalent functionality if they use a non-Apache server.
  5. Cloud Hosting Environments: Some modern cloud hosting platforms might not rely on traditional web server software like Apache or NGINX at all, or they might abstract the configuration in a way that doesn’t require direct editing of .htaccess or similar files.

TLDR; while .htaccess is common in many WordPress hosting environments, especially those using Apache, it’s not a universal standard across all types of hosting. If you’re unsure about your hosting environment, it’s best to check with your hosting provider.

Comparison between htaccess and a WordPress PlugIn

.htaccess Method


  1. Performance: Redirects in .htaccess are generally faster. This is because they are handled at the server level before any WordPress scripts are loaded.
  2. Server-Level Control: You have more direct control over your server’s behavior.
  3. No Dependency on Plugins: Avoids potential plugin conflicts or issues that can arise with WordPress updates.


  1. Technical Complexity: Requires knowledge of Apache server and regex for syntax. Errors can cause site downtime.
  2. Manual Updates: Each change requires manual editing of the .htaccess file.
  3. Limited UI: Lacks the user-friendly interface that a plugin might provide.

WordPress Plugin Method


  1. Ease of Use: User-friendly interfaces make setting up redirects simple, especially for those without technical expertise.
  2. Advanced Features: Many plugins offer additional features like tracking of 404 errors, logging redirects, and categorization of redirects.
  3. Dynamic Management: Easier to manage and update redirects from the WordPress admin area.


  1. Performance Overhead: Plugins add some overhead since the redirect is processed by PHP after WordPress initializes. This can be slower than direct .htaccess redirects.
  2. Plugin Conflicts: Potential for conflicts with other plugins or issues during WordPress updates.
  3. Reliance on Plugin Health: If the plugin is abandoned or not updated, it could create security vulnerabilities or compatibility issues.

Which Redirect WordPress Plugin?

There are several WordPress plugins that can efficiently handle 301 redirects. Some of the most popular and widely used ones include:

  1. Redirection: This is one of the most popular redirect managers for WordPress. It offers a straightforward way to manage 301 redirects, keep track of 404 errors, and generally tidy up any loose ends your site may have. It’s particularly useful if you are migrating pages from an old website or changing the directory of your WordPress installation.
  2. Yoast SEO Premium: While the free version of Yoast SEO focuses on optimizing your site for search engines, the premium version includes an advanced redirect manager. This can be useful if you’re already using Yoast SEO and want to integrate your SEO efforts with redirect management.
  3. Safe Redirect Manager: This plugin is designed to handle redirects through WordPress’s post types. It’s a solid choice for those who prefer a straightforward, no-frills approach to redirect management.
  4. Simple 301 Redirects: As the name suggests, this plugin offers a simple and straightforward way to implement 301 redirects. It’s particularly useful for redirecting old URLs to new ones on your WordPress site, ensuring that there are no broken links.
  5. All In One SEO Pack: Another popular SEO plugin, All In One SEO Pack, offers a feature to manage redirects. This can be a good choice if you’re looking for an all-encompassing SEO and redirect solution.
  6. 301 Redirects – Easy Redirect Manager: This plugin is designed to help you create and manage 301 & 302 redirects for your WordPress site in a user-friendly manner. It’s great for fixing crawl errors seen in Google Search Console, changing the URL of a page as it shows in search engine results, and more.

I personally have tried all and went with “Redirection” plugin because it is free and does not take up too much resources. BTW, although it is free (without any limitations), I highly suggest donating $20 to support the author.

When choosing a plugin, consider factors like ease of use, compatibility with your current WordPress setup, and additional features that may be beneficial for your specific needs. Always back up your website before installing new plugins and test thoroughly to ensure that everything works as expected.


  • For small-scale websites or those where redirects are rarely changed, using a WordPress plugin for ease and convenience makes sense.
  • For large-scale, high-traffic websites, or when performance is a critical factor, using the .htaccess file is usually the better option.
  • If you have the technical expertise and are comfortable editing .htaccess, it’s generally the preferred method for performance reasons.

Always make sure to have backups and test your website after making changes, whether in .htaccess or via a plugin.

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